Storytelling Masterclass: Discover The Blueprint Behind All Great Presentations






14:00 – 16:00 Uhr CEST




Presentation Skills, Coaching


Go to the heart of storytelling and learn how the Hero’s Journey can help you craft business narratives that serve internal and external communications, inform, engage, and persuade. Connect with your colleagues, peers, and the C-suite through a skillset that has evolved through the millennia.

By the end of this online masterclass, you will be able to:

  • Understand the playbook behind every successful presentation
  • Plan out your next presentation following this winning playbook
  • Deliver content that changes the hearts and minds of your audience
  • Create a strong opening and a closing that gets results


  • The core of a powerful, impactful story
  • The 8 steps of the Presentation Hero playbook
    • Start a presentation Effectively by Engaging your Audience With Your Biography
    • Share Your Motivation For Presenting With Your Audience
    • Begin a Presentation By Telling Your Audience Why They’re There
    • Presentations Always Have One Goal: Change
    • Managing the Audience’s Reaction To Your Content
    • The Most Important Storytelling Moment Of Any Presentation
    • Presentation Ending Slides: Closing With a Summary
    • How To End a Presentation Assigning Actionable Tasks To Your Audience
  • Storytelling for business

Über Matteo Cassese

Matteo Cassese is a digital marketing consultant,  presentation coach, and entrepreneur. His experience spans between working for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix). 

He has published a website since 1993 and a blog since 2001. In 2011 he founded La Fabbrica della Realtà, an innovation laboratory focusing on digital marketing for culture and entertainment.

As a student of storytelling, he dove deep into the process of story creation, writing, and script-writing. His passion for effective communication led him to create seminars and workshops on productivity, presentation skills, and public speaking.

Over the years he has nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), on digital identity (OUT as YOU), on education (Educazione Globale), and training (Presentation Hero). Innovative ideas can take any form: his latest product is a solid wood standing desk.



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