Focus Session Q1 Eng

Pride instead of rainbow washing – What should companies consider?






10 – 11 am CET



Target Group

All interested employees of our We Stay PRIDE partner companies.


What actually constitutes sincere LGBTIQ+ engagement? What should companies pay attention to and what should be avoided? We will address these questions in detail in Focus Session Q1 and examine topics such as pride, rainbow marketing and rainbow washing. Among other things, we will give impulses on how rainbow washing can be avoided and what a targeted and sincere pride engagement can look like.


The event is exclusively for the employees of our We Stay PRIDE partners. They can easily register using the form below. Please make sure to register with your company email address. The link to the online event will then be sent to all participants by email the day before the event.

What is a Focus Session?

Once per quarter, and exclusively for our We Stay PRIDE partners we host LGBTIQ+ Diversity Focus Sessions in which we dive deep into selected issues relevant for HR and Diversity Management. We will issue factsheets and guidelines to all topics, which can be accessed after the event via our Diversity Collection.

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